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Pinetree Country Club

Course Success Story

54%

Revenue Increase

$29

Average Order

We partnered with Pinetree Country Club through strategic marketing efforts and tech integrations, resulting in a significant boost in food and beverage sales at the club grille. The convenience and speed foundational to Swoop’s offering have effectively swayed member perception of the country club dining experience, garnering praise for the course and its amenities.
Our partnership has streamlined back-of house kitchen operations, enabling efficient service and effective promotions, granting the club greater control over sales and order-influencing. What we doubled in F&B sales, we tripled in member affinity–and that’s the Swoop style that will permeate through any club.

Background

Opportunity Areas

Initial Objectives

Swoop Golf Implementation

Implementation

Quick Course Set Up & Training

The deployment and training at Pinetree were efficiently integrated with existing operations to enhance service without disruption. Focused training ensured all staff were proficient with Swoop, optimizing the member experience from the start. This setup exceeded operational expectations and streamlined the order-to-delivery process.
Staff training emphasized quick adoption and ease of use, allowing for effective order management and reduced wait times, improving overall customer satisfaction. This approach equipped the team to deliver an enhanced dining experience seamlessly across the golf course.
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SWOOP DAY ACTIVATION

Free Beer & Discounted Bites

Our team put actual boots on the ground to host a Swoop Activation Day at Pinetree to generate excitement about the app’s implementation and to promote app downloads and incentivize purchases.
We know our audience, and the fastest way to their hearts was a free pint of beer (or two) and discounts on their club grille favorites.

Welcoming the Blaze Orange

Pinetree members got a chance to interact with the Swoop team, feel heard about their opinions, and be guided through Swoop onboarding.
You can’t miss our blaze orange branding, from our tents, to our polos, down to the delivery cart flags and beer cups! And that’s by design. Members can spot their order on it’s way (or a tent with free beer) from a mile away.

“At Swoop Day, members enjoyed the essence of our service with giveaways and exclusive offers, making every round at Pinetree more enjoyable.”

Performance Improvements

performance-metrics

Analysis

Successes

Insights

golfer-engagement

Member Engagement

1200

Members

580

Downloaded Swoop
48% of Total Members

480

Placed at least 1 order
85% of the members who downloaded Swoop

290

Repeat Users
60% of users who have tried Swoop

$29

Average Order

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Order Rating

5-stars

348

Ratings

4.9/5

Average Rating

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Continued Partnership

Future Outlook

As we build on the success of our initial collaboration, the future outlook is poised for sustained growth and innovation. Our ongoing partnership will focus on leveraging new technologies and expanding our service offerings to enhance both member experience and operational efficiency at Pinetree Country Club.