Pinetree Country Club customer success story


Pinetree Country Club
Course Success Story
54%
Revenue Increase
$29
Average Order
We partnered with Pinetree Country Club through strategic marketing efforts and tech integrations, resulting in a significant boost in food and beverage sales at the club grille. The convenience and speed foundational to Swoop’s offering have effectively swayed member perception of the country club dining experience, garnering praise for the course and its amenities.
Our partnership has streamlined back-of house kitchen operations, enabling efficient service and effective promotions, granting the club greater control over sales and order-influencing. What we doubled in F&B sales, we tripled in member affinity–and that’s the Swoop style that will permeate through any club.
Background
Opportunity Areas
Initial Objectives

Implementation
Quick Course Set Up & Training
The deployment and training at Pinetree were efficiently integrated with existing operations to enhance service without disruption. Focused training ensured all staff were proficient with Swoop, optimizing the member experience from the start. This setup exceeded operational expectations and streamlined the order-to-delivery process.
Staff training emphasized quick adoption and ease of use, allowing for effective order management and reduced wait times, improving overall customer satisfaction. This approach equipped the team to deliver an enhanced dining experience seamlessly across the golf course.

SWOOP DAY ACTIVATION
Free Beer & Discounted Bites
Our team put actual boots on the ground to host a Swoop Activation Day at Pinetree to generate excitement about the app’s implementation and to promote app downloads and incentivize purchases.
We know our audience, and the fastest way to their hearts was a free pint of beer (or two) and discounts on their club grille favorites.
Welcoming the Blaze Orange
Pinetree members got a chance to interact with the Swoop team, feel heard about their opinions, and be guided through Swoop onboarding.
You can’t miss our blaze orange branding, from our tents, to our polos, down to the delivery cart flags and beer cups! And that’s by design. Members can spot their order on it’s way (or a tent with free beer) from a mile away.
“At Swoop Day, members enjoyed the essence of our service with giveaways and exclusive offers, making every round at Pinetree more enjoyable.”
Performance Improvements

Analysis
Successes
Insights

Member Engagement
1200
Members
580
Downloaded Swoop
48% of Total Members
480
Placed at least 1 order
85% of the members who downloaded Swoop
290
Repeat Users
60% of users who have tried Swoop
$29
Average Order

Order Rating

348
Ratings
4.9/5
Average Rating

Continued Partnership
Future Outlook
As we build on the success of our initial collaboration, the future outlook is poised for sustained growth and innovation. Our ongoing partnership will focus on leveraging new technologies and expanding our service offerings to enhance both member experience and operational efficiency at Pinetree Country Club.